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Find Your Tribe

Find Your Tribe

It's not easy to start a business.  Let's face it.  It sounds great - make your own hours, gain independence, you are beholden to no one, be your own boss.  It looks so exciting on social media.  

What you don't see is the work, the grind, the hours put in, the sheer grit that it takes to start a business, run it day to day, and grow it.  Most people, like my husband and I, work full time jobs during the day and run our company Two Sparrows, in the evenings, weekends, in spare moments in between our other day to day responsibilities.  Let me tell you it is tough.  But we wouldn't trade the feeling of knowing that we are making products ourselves that are helping people and we have the opportunity to grow an idea into something bigger than ourselves.  We had to just jump in and do it! 

Now in addition to the Effortless Art Crayons we have our product design and development company and we love helping people realize their ideas and bring them to life.  What started with an idea for a crayon has grown into a dream for our future and our son's future. 


Again, it hasn't been easy and my husband and I have been blessed to have people in our lives that have supported us along the way and new ones we have met that have inspired us and helped us gain traction and speed in this journey.

 I mentioned we both have full time jobs.  Well, I am lucky enough to teach future teachers at a university in NW Pennsylvania.  Working in a School of Education is one of the best jobs in the world and it doesn't hurt that I have the best coworkers on the planet!  We all know that life is messy and when things come up and schedules can't change, you have to punt. 

In my case I am lucky enough that I have coworkers that will step up and help out whenever needed.  Our son, Crayon Kid, has been coming to work with me since he has been born.  My work is a second home, and my coworkers treat him like family.  Take the video below. I had to go in for a meeting a few weeks back and instead of finding a sitter, our school's secretary watched him for about an hour, playing BINGO, reading books, coloring, and keeping him very entertained.  I couldn't ask for more supportive friends and colleagues. 

Along the way we have met amazing people who have helped us grow in our skills and helped our business to thrive.  We have met many other therapists and entrepreneurs doing the exact same thing we are.  We are lucky enough that they remember what it was like starting out and they try to support young businesses through promotion and collaboration.  

That's really what it is about in the helping field and helping markets - collaboration and partnership.  We appreciate and value what each other brings to the table with their expertise and talents and work together to add value for the other person - when we lift each other up we end up rising with them.  

I had an incredible call this morning with a company and am so excited to share some big news soon with you all.  We have some exciting collaborations coming down the pike and I can't wait to tell you about them.  

The most important thing I've learned through starting a business is that collaboration is key and it's all about the connections you make with others.  We could not do this alone.  We are only two years in but have made amazing gains and know that we will continue to meet incredible people and together do incredible things.  

Find your tribe. Find your supporters.  Find the people who share your passions and values.  There are more of them than you know.  Just go out and do it.  

Till next time,

Nancy 

 

"I always wondered why somebody didn't do something about that; Then I realized I am somebody. I just needed to spread my wings and fly." 

 

The best of 2018 (and a hint of what's to come)

The best of 2018 (and a hint of what's to come)
It's been an incredible year for our Effortless Art family.  From expanding our reach into the retail market, being nominated for Best New Local Product in the Erie Reader, and making their Made In Erie 2018 Gift Guide, to all the wonderful collaborations with bloggers, therapists, and educators, 2018 was an awesome year.  We wanted to take a moment and remember some of our favorite memories and give you a sneak peak of what's to come in 2019!  Make sure you read till the end of the blog to get a New Year's discount code for a FREE pack of crayons! 

A Community Collaboration Starts at Home

"Learning to color inside the lines may become easier for more children thanks to crayons designed by a Fairview Park native", pens Kevin Kelly, a reporter for the Westlife newspaper, out of Cleveland, OH.  The Westlife recently wrote a story on our company, Two Sparrows Learning Systems, and our Effortless Art Crayons, due to our collaboration with St. Angela Merici School, and other schools and parishes on the west side of Cleveland, as well as St. Ignatius of Antioch, which is just outside the westside borders.  We proudly call the people in these communities our "Color Warriors" as they help to not only collect crayons for us but promote and spread our message of inclusion and environmental responsibility.

This community collaboration is only one of many that my husband and I are proud of and want to continue to foster.

You can read the full story from the Westlife here: http://westlife.northcoastnow.com/2017/08/easy-to-grip-crayons-developed-by-fairview-native/

Jason and I will be unveiling a very exciting announcement regarding the largest community collaboration we will be doing to date this Friday, the 18th, at 6:45 pm EST LIVE on our FB page, Effortless Art Crayons.  Tune in so you are the first to know!  

Don't forget to like and follow our page to stay up to date on the most recent news and promotions.  

Thank you again for your support!

Till next time,

Nancy