We Make More Than Just Crayons!

We Make More Than Just Crayons!

As two entrepreneurs embarking on a new journey, my husband and I are faced with dozens of new decisions and experiences completely out of our comfort zone.  Marketing plans, making sales calls, social media marketing and advertising are just a few of the learning curves we have encountered.  Why start your own business if it's so challenging?  The answer typically is to make more money, to provide additional stability, make your own decisions, be your own boss, make a future for your children.  When people find out you own your business they naturally ask, "What do you make?"

We started thinking about this question and began seeing it as something bigger than a simple answer.  At Two Sparrows Learning Systems we believe that 

"We make more than just crayons!"

We make memories for children.
We make art and coloring possible for many children who struggle.
We make the world cleaner by recycling used crayons into our Effortless  Art Crayons.
We make educational products that provide a solution for individuals and empower them to be independent.
We make inclusive and environmentally friendly products for all ages and ability levels.

We want you to learn who we are and why we started Two Sparrows Learning Systems.  Please enjoy watching this video and learning about the Two Sparrows Family!

 Thank you for your support and for continuing to help us make art effortless.  Check out or social media to stay up to date on our latest news and things we love! 

Till next time,


The best of 2018 (and a hint of what's to come)

The best of 2018 (and a hint of what's to come)
It's been an incredible year for our Effortless Art family.  From expanding our reach into the retail market, being nominated for Best New Local Product in the Erie Reader, and making their Made In Erie 2018 Gift Guide, to all the wonderful collaborations with bloggers, therapists, and educators, 2018 was an awesome year.  We wanted to take a moment and remember some of our favorite memories and give you a sneak peak of what's to come in 2019!  Make sure you read till the end of the blog to get a New Year's discount code for a FREE pack of crayons! 

My mom was an entrepreneur

My mom was an entrepreneur.  Now I didn't understand it at that time growing up, but my mom enveloped everything that an entrepreneur is supposed to be - visionary, creative, determined, resourceful, and above all was the hardest working person I knew.  My mom spent her life finding places where there was a need, and filling the gap with a project, a new initiative, or a product.  Back then, we didn't think of it as entrepreneurial, we just thought of it as "being mom." If only my mom had social media, I can imagine that she would absolutely be trending right now!  As I reflect on this past year starting my own business with my husband, and working to juggle motherhood, teaching as a university faculty member, and getting my doctorate,  I think to how my mom truly set the standard for me in how to use your talents to make a difference and to make your way in this world.  

Ok, mom's first invention - "Juice Jugs".  What do you do when you have two growing boys who are drinking pitchers of juice themselves before the day has even begun?  That's right, you find an easy and fun way to ration it.  My mom, always resourceful and environmentally conscious, took old Jiff peanut butter jars, washed them out, drilled a hole in the lid, add a straw, and voila! She made them into our custom juice jugs for my three siblings and myself.  They were a staple in our house growing up, and I swear I saw these on the market recently.  If only there was Etsy back then, my mom would have made a killing! 

My mom had her own rubber stamp business.  Yes back then, before Park Lane jewelry, Rubbermaid parties, and Rodan and Fields consultants, rubber stamps were all the rage!  My mother's business, Sealed With A Stamp, allowed her to showcase her creativity and artistic talents, and we even used the stamps to emboss the images on my wedding favors. 

Mom could have also made a living as a jingle writer!  She always made up songs for the family to sing at birthdays or special occasions.   We will never forget the classics she created sung to Sinatra's "That's Amore'" and Billy Joel's, "We Didn't Start the Fire."   At the time of creation, did we think it was cheesy, of course.  Years from now, will we look back on the memories with smiles, laughter, and tears  - of course we will. 

My mom started up my church's youth group and was the church's Director of Religious Education.  She started her own dinner party club when she and my dad were first married, called "The Gourmet Club".   Before there was Pinterest, she scoured magazines for craft and cooking ideas and each week in the summer my cousins, my sister, and I would create and bake together, and make some of the best memories I can remember.  

On top of all this, she was the most wonderful mother anyone could ask for.  From making homemade Halloween costumes, to reading to us, taking us to the pool, park, countless dance lessons, piano lessons, sports games and practices, plays, and always helping us with homework, thinking back, my mom was a superwomen who wore an invisible cape.  Even today, she still is always thinking of her children and doing everything she can to make sure we are safe, happy, and healthy.  She has helped make me into the wife and mother I am today and I would not be able to do what I am doing without her inspiration and support. 

Did my mom set out to be all these things - nope.  She just did them inherently.  Far too often we take the job of mom for granted, and see it as something less than a professional title.  In reality, it is the highest, most challenging, and greatest role anyone could take on.  

On this Mother's Day, I thank my mother, Linda Heiss, for all that she has done for myself and my family.  We would not be where we are today without her.  Happy Mother's Day, Mom!

Till next time,